S.Sumiya
S.Sumiya
S. Sumiya, Assistant Professor, has two decades of experience in teaching. Her ability to counsel students with her soft motivational speeches has helped them progress professionally in life. Her expertise includes Retail Marketing, Service Marketing, Organizational Behavior, and International Business.
Her prowess in mentoring students has led her to achieve the “Teaching Excellence Award” in 2019 for having 100 percent results in the multiple subjects that she has taught.
MBA, Mangalore University, 2001 NET – UGC, 2005
Received “Teaching Excellence Award 2019” for Achieving Cent percent result during the academic year 2018-19 for the subjects Principles of Management & Business Ethics, Organisational Behaviour and Services Marketing.
Retail Marketing,Services Marketing
Service Quality
June 2019
An analysis of Customer Perception and service Quality of Retail with special Reference to SBI”. International Journal of Recent Research Aspects ISSN-2349-7688, Vol.6, Issue 2, June 2019, pp.89-92
March 2019
Service Quality in Retail Banking-A Conceptual Framework” International Journal of Research and Analytical Reviews on Special Issue of Conference BIZAD 2019, Impact factor:E ISSN 2348-1269Print ISSN 2349-5138 Impact Factor 5.75, Cosmos Impact Factor 4.236
“A study on customer preference towards branded watches” International Journal of Advanced Research in Management, Architecture, Technology and Engineering (IJARMATE) Vol. 5, Issue 3, March 2019 ISSN (ONLINE): 2454-9762 ISSN (PRINT): 2454-9762Volume V, Issue III, March 2019.
February 2010
Techno-economical Analysis of the Potential Rise of Demand for the Artificial High Flexion Knee in the Indian Orthopaedics Market; Journal of Medical Marketing. 2010. 19 February 2010; doi: 10.1057/jmm.2009.29
April 2019
Attended national conference on”Technological innovations in Management,Engineering and Science”(TIMES-2019), at SRM University, Sonepet-New Delhi, held 0n 26-27 April, 2019
March 2019
Presented International Conference on SRM College of Arts and Science,Katta nlulathur, “Eminent Management Practices – A Vision for Sustainable Business Growth 20th March, 2019
Presented paper in International conference at S.A.Engineering College on ”A study on customer preference towards branded watches” March 2019
February 2019
Presented Paper in International conference on “An Analaysis of service quality of retail Banks in Chennai City” Feb 27, 2015 “Managing Global Trends and Challenges” at MEASI Institute of Management included in the conference proceeding of edited volume book with ISBN:978-81-929959-2-2.
September 2009
Presented Paper in International Conference on “Impact of Economic Crisis in Global Business Scenario” TITLE OF THE PAPER:”A Study on the impact of ATM among professionals in Chennai City” held a SriSairam Institute of Management Studies, Chennai on 25&26 September 2009
Presented Paper in International Conference on “Impact of Economic Crisis in Global Business Scenario” TITLE OF THE PAPER:”A Study on the impact of ATM among professionals in Chennai City” held a SriSairam Institute of Management Studies, Chennai on 25&26 September 2009
January 2008
Presented Paper in National Seminar on “Leadership Lessons for Millenium Managers”, at M.O.P.Vaishnav College for Women on 5th Jan, 2008
February 2007
Presented Paper in National Conference in “Emerging Trends in Human Resource Competencies “at the National Conference on “Fostering Organizational Talents: Current and Future Challenges “held on 26thFebruary, 2007 at Bharath University, Chennai
Marketing