Established in 1987, MEASI Institute of Management was the first Institute affiliated to University of Madras to offer a Master of Business Administration (MBA) course. It is also one of the only three recognized Research Institutes affiliated to the University.


You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.


Marketing is the dynamic core of every business, blending creativity with strategy to connect with consumers and drive
business success. At MEASI Institute of Management, we delve deep into the multifaceted world of marketing, exploring how
market research, consumer behavior, product development, and communication strategies shape the landscape of modern

In our classrooms, theory meets practice. You might analyse the latest marketing campaign from a leading brand, dissecting its
target audience, message strategy, digital footprint, and impact on consumer behavior. Then, you’ll be challenged to craft your
own campaign proposal, applying your insights and creativity to real-world scenarios.

Career Opportunities

Our MBA in Marketing graduates find themselves at the heart of industry transformation. They lead as brand managers, digital
marketing strategists, market research analysts, content creators, and sales directors. They innovate in fields like advertising,
e-commerce, entertainment, and beyond. Some launch entrepreneurial ventures, while others advance to specialized roles or
further academic pursuits in marketing and related fields.

Program Learning Outcomes

Understand the nuances of consumer behavior, market dynamics, and brand positioning, and how these elements converge to
drive business strategy and innovation.

Develop expertise in leveraging digital tools and analytics to understand market trends, predict consumer needs, and deliver
compelling marketing messages.

Harness the power of strategic thinking to navigate the complexities of global markets, sustainability, and ethical marketing,
preparing to be agents of change and growth in a diverse business environment.

Whether it’s shaping brand narratives or analyzing market data, our MBA in Marketing program at MEASI Institute of
Management equips you with the skills to not just navigate but lead the ever-evolving marketing landscape.


Graduation in any discipline from a recognized University or any professional qualification equivalent to a degree as recognised
by the University of Madras.

Students who are yet to write final year exams or who had given their exams and awaiting results can apply

Candidates with work experience are also eligible.



Register online

Click Here to apply and register for a 2-year full-time MBA program


Submit online application form

Register, pay your application fee and complete the registration process. Download the
application & acknowledgment


Process of selection

MIM has a defined process of shortlisting with cut off based on consistency in academics.


Group Discussion

Engage, express, and elevate — your voice is your impact in the group discussion.


MIM Entrance Test

The candidates are assessed on their English Language Capability Understand Cognitive
ability ,general aptitude, numerical and problem solving capability.


Panel interview

Panelists drawn from institute, industry, alumni to assess abilities, attitude and potential.


Final Admission List

Publish merit list implementing the above process based on management quota.

For more information: E-mail : [email protected] | Phone : +91 99628 05999 | WhatsApp : +91 98842 87835


Embark on an educational journey