Programme
Established in 1987, MEASI Institute of Management was the first Institute affiliated to University of Madras to offer a Master of Business Administration (MBA) course. It is also one of the only three recognized Research Institutes affiliated to the University.
Marketing
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 2 Years / Full time
- Intake : July, 2024
- MIM Campus, Chennai
Overview
Marketing is the dynamic core of every business, blending creativity with strategy to connect with consumers and drive
business success. At MEASI Institute of Management, we delve deep into the multifaceted world of marketing, exploring how
market research, consumer behavior, product development, and communication strategies shape the landscape of modern
business.
In our classrooms, theory meets practice. You might analyse the latest marketing campaign from a leading brand, dissecting its
target audience, message strategy, digital footprint, and impact on consumer behavior. Then, you will be challenged to craft your
own campaign proposal, applying your insights and creativity to real-world scenarios.
Career Opportunities
Our MBA in Marketing graduates find themselves at the heart of industry transformation. They lead as brand managers, digital
marketing strategists, market research analysts, content creators, and sales directors. They innovate in fields like advertising,
e-commerce, entertainment, and beyond. Some launch entrepreneurial ventures, while others advance to specialised roles or
further academic pursuits in marketing and related fields.
Program Learning Outcomes
Understand the nuances of consumer behavior, market dynamics, and brand positioning, and how these elements converge to
drive business strategy and innovation.
Develop expertise in leveraging digital tools and analytics to understand market trends, predict consumer needs, and deliver
compelling marketing messages.
Harness the power of strategic thinking to navigate the complexities of global markets, sustainability, and ethical marketing,
preparing to be agents of change and growth in a diverse business environment.
Whether it’s shaping brand narratives or analysing market data, our MBA in Marketing program at MEASI Institute of
Management equips you with the skills to not just navigate but lead the ever-evolving marketing landscape.
Eligibility
Graduation in any discipline from a recognized University or any professional qualification equivalent to a degree as recognised
by the University of Madras.
Students who are yet to write final year exams or who had given their exams and awaiting results can apply.
Candidates with work experience are also eligible.
Apply
01
Register online
Register for 2-year full-time MBA program.
02
Submit online application form
Login, pay your application fee and complete the registration process. Download the
application & acknowledgment.
03
Process of selection
MIM has a defined process of shortlisting with cut off based on consistency in academics.
04
Group Discussion
Engage, express, and elevate — your voice is your impact in the group discussion.
05
MIM Entrance Test
The candidates are assessed on their English language capability, understanding cognitive ability, general aptitude, numerical skills, and problem-solving capability.
06
Panel interview
Panelists drawn from institute, industry, alumni to assess abilities, attitude and potential.
07
Final Admission List
Publish merit list implementing the above process based on management quota.