The Entrepreneurship Cell (E-Cell) at MEASI Institute of Management is a student-driven platform dedicated to fostering entrepreneurial thinking, innovation, and start-up readiness among budding managers.

E-Cell nurtures ideas, encourages creativity, and empowers students to transform concepts into viable business ventures.

Through workshops, mentoring sessions, start-up awareness programs, industry interactions, and innovation-focused activities, the Cell provides hands-on learning experiences that build confidence and entrepreneurial capability.

MIM has also established a dedicated corporate space on campus, where final-year MBA students manage the institution’s social media operations as part of their internship, gaining real-time industry exposure. In addition, final-year students manage the campus cafeteria, demonstrating entrepreneurial ownership and managerial skills.

Aligned with MEASI’s mission to develop competent and visionary leaders, the E-Cell acts as a catalyst that nurtures innovative ideas and supports students throughout their entrepreneurial journey.

Vision

To cultivate a sustainable entrepreneurial ecosystem that transforms innovative ideas into impactful ventures—empowering students to become change-makers who drive technological advancement and social progress in today’s dynamic business landscape.

Mission — Empowering Tomorrow’s Innovators

• Inspire & Ignite

Foster an entrepreneurial mindset by turning hesitation into action. Create a safe space where students feel confident to experiment, learn, and grow.

• Nurture Innovation

Build a culture where breakthrough ideas flourish through bold thinking, creative problem-solving, and real-world application.

• Democratize Entrepreneurship

Ensure entrepreneurship is accessible to every student by providing equal access to resources, mentorship, and opportunities.

• Connect & Collaborate

Bridge academia and industry through strong networks with entrepreneurs, mentors, investors, and thought leaders.

• Build Sustainable Impact

Encourage ventures that contribute to economic development and social transformation through active alumni and industry engagement.

Tagline

“Where Vision Meets Action, Innovation Meets Impact”

EDII (TN)

MEASI Institute of Management (MIM) has signed a strategic Memorandum of Understanding (MoU) as knowledge partner with the Entrepreneurship Development and Innovation Institute – Tamil Nadu (EDII–TN) to strengthen entrepreneurship education and startup readiness among students and faculty. This collaboration will establish an EDII Innovation Cell @ MIM to support ideation, mentoring, and pre-incubation initiatives. The MoU enables joint delivery of Entrepreneurship Development Programs (EDPs), Faculty Development Programs (FDPs), and capacity-building certifications. It also promotes innovation challenges, hackathons, and startup competitions to nurture practical entrepreneurial skills. The partnership encourages collaborative research, MSME development, and community entrepreneurship initiatives. Through this alliance, MIM reinforces its commitment to fostering innovation-driven, socially responsive entrepreneurial leaders.

E-Cell Team

Faculty Coordinators

• Dr. Anees Fathima

• Dr. Priyadarshini

• Dr. Kalaivani Balaji

• Mrs. A. Nishath Sultana

Student Members

• Ms. Afrin Gani – General Secretary

• Ms. Saniya Naushin – Treasurer

• Mr. Arcot Mohammed Fawaz – Public Relations Officer

• Ms. Majeeda Feroz – Social Media Manager

• Mr. Raghul – Operations Manager

• Ms. Farah – Alumni & Incubation Coordinator

• Mr.Raqshan – Ecell Member

• Mr.Armaan – Ecell Member

• Ms.Simiya – Ecell Member

• Ms.Sabeeha – Ecell Member

• Ms.Vaishnavi Shri – Ecell Member

• Mr.Enas – Ecell Member

Future Plans to Strengthen Start-up & Innovation Culture at MIM

1. Weekly “Idea Café” Sessions

Starting Semester II of the 2025–27 Batch, MIM will introduce a weekly one-hour Idea Café—a creative innovation space for design thinking, brainstorming, problem-solving, and early-stage prototyping.

Expected Outcomes

• Increased number of innovative ideas

• Regular use of tools such as empathy mapping, ideation models, rapid prototyping, and validation frameworks

• Formation of interdisciplinary idea teams

• Higher submissions to IIC–Yukti & APF

• A campus culture where innovation becomes routine, not event-based

2. One Student – One Startup Initiative

Every student will be encouraged to conceptualize at least one feasible business idea during their MBA journey.

Focus Areas

• Idea ownership

• Opportunity identification

• Market research

• Prototype / business model development

• Mentorship & pitch exposure

Long-Term Goal

To support capable ideas into pre-incubation and incubation stages.

3. Monthly “Innovative Pitch Competition”

A recurring pitch event open to all MBA students.

Competition Highlights

• 3-minute elevator pitch + 2-minute Q&A

• Judging panel of industry professionals, mentors, alumni entrepreneurs, and faculty

• Awards for the most Innovative,  Market-Ready and  Socially Impactful Ideas

4. Strengthening Industry & Alumni Mentorship

MIM aims to expand partnerships with:

• Entrepreneurs

• Startup mentors

• Investors

• Incubators

• Alumni founders

These collaborations will provide masterclasses, expert sessions, and real-world startup exposure.

5. Enhanced Documentation & Innovation Showcases

MIM will develop:

• Annual Innovation & Startup Report

• Semester-wise Startup Showcase Events

• Dedicated Web Portal Pages for student ventures, prototypes, and achievements

This will support accreditation, branding, and institutional transparency.

Summary Statement

MIM is committed to building a strong, sustainable, and inclusive entrepreneurship culture. Through weekly innovation practices, monthly pitch competitions, and the personalized One Student – One Startup initiative, the institute aims to create future-ready leaders and innovators.