Programme
Established in 1987, MEASI Institute of Management was the first Institute affiliated to University of Madras to offer a Master of Business Administration (MBA) course. It is also one of the only three recognized Research Institutes affiliated to the University.
MEASI Institute of Management was established in 1987, approved by All India Council of Technical education (AICTE) and affiliated to University of Madras offers Master of Business Administration (MBA) 2 years full time course, with specialisations in Marketing Management, Financial Management, Human resource Management, Operations Management, Business Analytics, Entrepreneurship and family business, Export Import management, Logistics and supply chain management, Shipping and logistics management, Systems management.
Program Objectives:
The primary objective of an MBA program is to equip students with a thorough understanding of business operations, enhance their managerial and leadership skills, and prepare them for senior roles in organizations or entrepreneurial ventures.
Program Educational Outcomes:
The MBA program is designed to achieve the following program educational outcomes.
PEO 1 – Employability: To develop students with industry specific knowledge & skills to meet the industry requirements and also join Public sector undertaking through competitive examinations.
PEO 2 – Entrepreneur: To create effective business service owners, with a growth mindset by enhancing their critical thinking, problem solving and decision-making skills.
PEO3 – Research and Development: To instill and grow a mindset that focusses efforts towards inculcating and encouraging the students in the field research and development.
PEO 4 – Contribution to Business World: To produce ethical and innovative business professionals to enhance growth of the business world.
PEO 5 – Contribution to the Society: To work and contribute towards holistic development of society by producing competent MBA professionals.
Program Outcomes:
PO1: Problem Solving Skill: Application of tools & techniques relevant to management theories and practices in analyzing & solving business problems.
PO2: Decision Making Skill: Fostering analytical and critical thinking abilities for data-based decision making.
PO3: Ethical Value: Ability to develop value based leadership attributes.
PO4: Communication Skill: Ability to understand, analyze and effectively communicate global, economic, legal and ethical aspects of business.
PO5: Individual and Team Leadership Skill: Ability to be self-motivated in leading & driving a team towards achievement of organizational goals and contributing effectively to establish industrial harmony.
PO6: Employability Skill: Foster and enhance employability skills through relevant industry subject knowledge.
PO7: Entrepreneurial Skill: Equipped with skills and competencies to become a global entrepreneur
PO8: Contribution to Society: Strive towards becoming a global influencer and motivating future generation towards building a legacy that contributes to overall growth of humankind.
- Register Online
- Submit Online
- Shortlisiting based on UG Cutoff marks
- MIM Entrance Test
- Group Discussion
- Merit List
- Final Admission
- CORE Courses
- ELECTIVE Courses
- EXTRA DISCIPLINARY Courses
- SKILL ENHANCEMENT Courses
- Summer Internship
- Project
- Harvard Courses,
- Harvard Cases and Simulations
- (Idea Master class and Horses Mouth) Guest Lectures from Industry experts.
- Seminars, Conferences, Workshops, along with blended learning.
First Semester
First Semester
Second Semester
Second Semester
| S.NO | COURSE CODE | COURSE TITLE | DOWNLOAD |
|---|---|---|---|
| 1. | 434C2A | Applied Operations Research | Download |
| 2. | 434C2B | Human Resource Management | Download |
| 3. | 434C2C | Marketing Management | Download |
| 4. | 434C2D | Operations Management | Download |
| 5. | 434C2E | Financial Management | Download |
| 6. | 434C2F | Strategic Management | Download |
| 7. | 434S2A | Soft Skills II – Business Etiquette | Download |
Third Semester
Third Semester
| S.NO | COURSE CODE | COURSE TITLE | DOWNLOAD |
|---|---|---|---|
| 1. | 534C3A | Information Systems for Business | Download |
| 2. | 534D3A | Employability Skills | Download |
Third Semester
Elective Course Syllabus
| MARKETING MANAGEMENT | BUSINESS ANALYTICS |
| FINANCIAL MANAGEMENT | ENTREPRENEURSHIP AND FAMILY BUSINESS |
| HUMAN RESOURCE MANAGEMENT | SHIPPING AND LOGISTICS MANAGEMENT |
| LOGISTICS AND SUPPLY CHAIN MANAGEMENT | SYSTEMS MANAGEMENT |
| OPERATIONS MANAGEMENT | EXPORT AND IMPORT MANAGEMENT |
Academic Calendar
| S.NO | ACADEMIC CALENDAR | DOWNLOAD |
|---|---|---|
| 1. | Academic-Calender-2024-2025 | Download |
| 2. | Academic-Calender-2023-2024 | Download |
| 3. | Academic-Calender-2021-2022 | Download |
Academic Policy
Semester Schedule
QUESTION BANK
Subject wise Question Banks
Video Resources| S.No | Name of the Faculty | Subject | Topic | Link |
| 1 | Dr T A M Hameed Kan | 434C2A – Applied operations Management | ||
| 2 | Dr T A M Hameed Kan | 434C2E – Financial Management | ||
| 3 | Dr Vinoth S | 434C1B – Quantative Tchniques and research methods | Data types, Hypothesis Testing, Introduction to Parametric and Non parametric test. | |
| 4 | Dr Appu A | 434C2A – Applied operations Research | Linear Programming problem | |
| 5 | Dr S G Balaji | 434C1F – Legal Systems in Business | Fundamentals of Indian Contract Act, 1872. | |
| 6 | Dr Shabena Shah W | 434C2D- Operations Management | Statistical Quality Control | |
| 7 | Dr D Charumathi | 934E907C – Tax Management | Allownances | |
| 8 | Mrs. Nishath Sultana A | 434C2C – Marketing Management | Introduction to Marketing |
Marketing
- 2 Years / Full time
- Intake : July, 2024
- MIM Campus, Chennai
Overview
Career Opportunities
Our MBA in Marketing graduates find themselves at the heart of industry transformation. They lead as brand managers, digital
marketing strategists, market research analysts, content creators, and sales directors. They innovate in fields like advertising,
e-commerce, entertainment, and beyond. Some launch entrepreneurial ventures, while others advance to specialised roles or
further academic pursuits in marketing and related fields.
Program Learning Outcomes
Understand the nuances of consumer behavior, market dynamics, and brand positioning, and how these elements converge to
drive business strategy and innovation.
Develop expertise in leveraging digital tools and analytics to understand market trends, predict consumer needs, and deliver
compelling marketing messages.
Harness the power of strategic thinking to navigate the complexities of global markets, sustainability, and ethical marketing,
preparing to be agents of change and growth in a diverse business environment.
Whether it’s shaping brand narratives or analysing market data, our MBA in Marketing program at MEASI Institute of
Management equips you with the skills to not just navigate but lead the ever-evolving marketing landscape.
Eligibility
Graduation in any discipline from a recognized University or any professional qualification equivalent to a degree as recognised
by the University of Madras.
Students who are yet to write final year exams or who had given their exams and awaiting results can apply.
Candidates with work experience are also eligible.
Apply
01
Register online
Register for 2-year full-time MBA program.
02
Submit online application form
Login, pay your application fee and complete the registration process. Download the
application & acknowledgment.
03
Process of selection
MIM has a defined process of shortlisting with cut off based on consistency in academics.
04
Group Discussion
Engage, express, and elevate — your voice is your impact in the group discussion.
05
MIM Entrance Test
The candidates are assessed on their English language capability, understanding cognitive ability, general aptitude, numerical skills, and problem-solving capability.
06
Panel interview
Panelists drawn from institute, industry, alumni to assess abilities, attitude and potential.
07
Final Admission List
Publish merit list implementing the above process based on management quota.