Programme

Established in 1987, MEASI Institute of Management was the first Institute affiliated to University of Madras to offer a Master of Business Administration (MBA) course. It is also one of the only three recognized Research Institutes affiliated to the University.

Program Overview:

MEASI Institute of Management was established in 1987, approved by All India Council of Technical education (AICTE) and affiliated to University of Madras offers Master of Business Administration (MBA) 2 years full time course, with specialisations in Marketing Management, Financial Management, Human resource Management, Operations Management, Business Analytics, Entrepreneurship and family business, Export Import management, Logistics and supply chain management, Shipping and logistics management, Systems management.

Program Objectives:

The primary objective of an MBA program is to equip students with a thorough understanding of business operations, enhance their managerial and leadership skills, and prepare them for senior roles in organizations or entrepreneurial ventures.

Program Educational Outcomes:

The MBA program is designed to achieve the following program educational outcomes.

PEO 1 – Employability: To develop students with industry specific knowledge & skills to meet the industry requirements and also join Public sector undertaking through competitive examinations.

PEO 2 – Entrepreneur: To create effective business service owners, with a growth mindset by enhancing their critical thinking, problem solving and decision-making skills.

PEO3 – Research and Development: To instill and grow a mindset that focusses efforts towards inculcating and encouraging the students in the field research and development.

PEO 4 – Contribution to Business World: To produce ethical and innovative business professionals to enhance growth of the business world.

PEO 5 – Contribution to the Society: To work and contribute towards holistic development of society by producing competent MBA professionals.

Program Outcomes:

PO1: Problem Solving Skill: Application of tools & techniques relevant to management theories and practices in analyzing & solving business problems.

PO2: Decision Making Skill: Fostering analytical and critical thinking abilities for data-based decision making.

PO3: Ethical Value: Ability to develop value based leadership attributes.

PO4: Communication Skill: Ability to understand, analyze and effectively communicate global, economic, legal and ethical aspects of business.

PO5: Individual and Team Leadership Skill: Ability to be self-motivated in leading & driving a team towards achievement of organizational goals and contributing effectively to establish industrial harmony.

PO6: Employability Skill: Foster and enhance employability skills through relevant industry subject knowledge.

PO7: Entrepreneurial Skill: Equipped with skills and competencies to become a global entrepreneur

PO8: Contribution to Society: Strive towards becoming a global influencer and motivating future generation towards building a legacy that contributes to overall growth of humankind.

Application and Selection Process: 

Application Process: 

  1. Register Online
  2. Submit Online
Selection Process: 
  1. Shortlisiting based on UG Cutoff marks
  2. MIM Entrance Test
  3. Group Discussion
Admission: 
  1. Merit List
  2. Final Admission

University of Madras Regulations for MBA Degree Program:

Course Curriculum and Syllabus: 

The Institute is affiliated to the University of Madras, Chennai, Tamil Nadu, and has to follow the curriculum provided by University of Madras. The curriculum comprises of:

  • CORE Courses
  • ELECTIVE Courses
  • EXTRA DISCIPLINARY Courses
  • SKILL ENHANCEMENT Courses
  • Summer Internship
  • Project

To a maximum extent curriculum helps the students and the institute in the attainment of the Program Outcomes, however for the complete attainment of all the POs the institute is focusing on Co-curricular and Extra-curricular activities apart from the regular curricular activities. 

The curriculum comprises of 

  • Harvard Courses, 
  • Harvard Cases and Simulations 
  • (Idea Master class and Horses Mouth) Guest Lectures from Industry experts. 
  • Seminars, Conferences, Workshops, along with blended learning.
Download

SYLLABUS:

FIRST SEMESTER

S.No Subject Code Subject Name Category
1 434C1A Management Principles and Business Ethics Core
2 434C1B Quantitative Techniques and Research Methods in Business Core 
3 434C1C Managing Organizational Behaviour Core 
4 434C1D Accounting for Managers Core
5 434C1E Managerial Economics Core
6 434C1F Legal Systems in Business Core
7 434D1A Entrepreneurship Development Extra Disciplinary
8 434S1A Soft Skill I – Executive Communication Soft Skills

SECOND SEMESTER

S.No Subject Code Subject Name Category
1 434C2A Applied Operations Research Core
2 434C2B Human Resource Management Core 
3 434C2C Marketing Management Core 
4 434C2D Operations Management Core
5 434C2E Financial Management Core
6 434C2F Strategic Management Core
7 434D2A International Business Extra Disciplinary
8 434S2A Soft Skill II – Business Etiquette Soft Skills
9 434S2B Soft Skill III – Computing Skills Soft Skills

THIRD SEMESTER

S.No Subject Code Subject Name Category
1 534C3A Information Systems for Business Core
2 ** Choose any one from the list Elective
3 ** Choose any one from the list Elective
4 ** Choose any one from the list Elective
5 ** Choose any one from the list Elective
6 ** Choose any one from the list Elective
7 ** Choose any one from the list Elective
8 534D3A Employability Skills Extra Disciplinary
9 534S3A Soft Skill IV – Leadership and Team Building skills Soft Skills
10 534S3B *** Summer Internship Internship

** Students should choose six elective Courses from the list of specialization in consultation with the Head of the Institution. 

For the categorization of specialization students can opt for either single or dual specialization. 

In case of students opting for single specialization, they should compulsorily choose 6 elective papers from one area of specialization from the list given below:

  In case of students opting for dual specialization. They should choose 3 elective papers from respective area of specialization. 

*** Internship will be carried out during the summer vacation after the first year. Viva Voce will be conducted by the college and marks shall be sent to the University and the same will be included in the Third Semester Marks Statement.

 

FOURTH SEMESTER

S.No Subject Code Subject Name Category
1 534C4A # Project Work & Viva – Voce  Core

# The Project Work will be evaluated jointly by TWO Examiners (i.e. one Internal and the other External) for a Maximum of 225 Marks (6 Credits). 

# The Viva- Voce will be conducted with Two Examiners (i.e. one Internal and the other External) for a Maximum of 75 Marks (2 Credits).

 

LIST OF SPECIALISATION COURSES IN 

S.No Subject Code Specialisation Name Category
1 934E901 Airport and Airline Management Elective
2 934E902 Business Analytics Elective
3 934E903 Corporate Secretaryship Elective
4 934E904 Disaster Management Elective
5 934E905 Entrepreneurship and Family Business Elective
6 934E906 Export Import Management Elective
7 934E907 Financial Management Elective
8 934E908 Hospital Management Elective
9 934E909 Human Resource Management Elective
10 934E910 Infrastructure Management Elective
11 934E911 Logistics and Supply Chain Management Elective
12 934E912 Marketing Management Elective
13 934E913 Operations Management Elective
14 934E914 Retail Management Elective
15 934E915 Shipping and Logistics Management Elective
16 934E916 Systems Management Elective
17 934E917 Technology Management Elective
18 934E918 Tourism and Hospitality Management Elective

Specializations offered

 

MARKETING MANAGEMENT BUSINESS ANALYTICS
FINANCIAL MANAGEMENT ENTREPRENEURSHIP AND FAMILY BUSINESS
HUMAN RESOURCE MANAGEMENT SHIPPING AND LOGISTICS MANAGEMENT
LOGISTICS AND SUPPLY CHAIN MANAGEMENT SYSTEMS MANAGEMENT
OPERATIONS MANAGEMENT EXPORT AND IMPORT MANAGEMENT

 

Academic Calendar:

Academic Calender 2022 – 2023 

Academic Calendar 2023 – 2024 

Academic Calender 2024 – 2025 

Academic Policy: 

Academic Policy 

Semester Schedule: 

Time Table

Batch Semester Semester Semester Semester
2022-2024 I II III IV 
2023-2025 I II III IV 
2024-2026 I II III IV 

Course Material

Click the subject code and download the course Material

 (Password Protected)

FIRST SEMESTER

S.No Subject Code Subject Name
1 434C1A Management Principles and Business Ethics
2 434C1B Quantitative Techniques and Research Methods in Business
3 434C1C Managing Organizational Behaviour
4 434C1D Accounting for Managers
5 434C1E Managerial Economics
6 434C1F Legal Systems in Business
7 434D1A Entrepreneurship Development
8 434S1A Soft Skill I – Executive Communication

SECOND SEMESTER

S.No Subject Code Subject Name
1 434C2A Applied Operations Research
2 434C2B Human Resource Management
3 434C2C Marketing Management
4 434C2D Operations Management
5 434C2E Financial Management
6 434C2F Strategic Management
7 434D2A International Business
8 434S2A Soft Skill II – Business Etiquette
9 434S2B Soft Skill III – Computing Skills

THIRD SEMESTER

S.No Subject Code Subject Name
1 534C3A Information Systems for Business
8 534D3A Employability Skills
9 534S3A Soft Skill IV – Leadership and Team Building skills
10 534S3B *** Summer Internship

SPECIALISATION COURSES  

Subject Code Specialisation Name
934E902 Business Analytics
934E905 Entrepreneurship and Family Business
934E906 Export Import Management
934E907 Financial Management
934E909 Human Resource Management
934E911 Logistics and Supply Chain Management
934E912 Marketing Management
934E913 Operations Management
934E915 Shipping and Logistics Management
934E916 Systems Management

Question Banks

 

University of Madras Pervious Years Question Papers

SEMESTER I II III IV
SUBJECTS

 Subject wise Question Banks

 

Video Resources 

S.No Name of the Faculty  Subject  Topic Link 
1 Dr T A M Hameed Kan 434C2A – Applied operations Management
2 Dr T A M Hameed Kan 434C2E – Financial Management
3 Dr Vinoth S 434C1B – Quantative Tchniques and research methods Data types, Hypothesis Testing, Introduction to Parametric and Non parametric test. 
4 Dr Appu A  434C2A – Applied operations Research  Linear Programming  problem 
5 Dr S G Balaji 434C1F – Legal Systems in Business Fundamentals of Indian Contract Act, 1872. 
6 Dr Shabena Shah W 434C2D- Operations Management  Statistical Quality Control 
7 Dr D Charumathi  934E907C Tax Management  Allownances 
8 Mrs. Nishath Sultana A  434C2C – Marketing Management Introduction to Marketing 

 

Marketing

Overview

Career Opportunities

Our MBA in Marketing graduates find themselves at the heart of industry transformation. They lead as brand managers, digital
marketing strategists, market research analysts, content creators, and sales directors. They innovate in fields like advertising,
e-commerce, entertainment, and beyond. Some launch entrepreneurial ventures, while others advance to specialised roles or
further academic pursuits in marketing and related fields.

Program Learning Outcomes

Understand the nuances of consumer behavior, market dynamics, and brand positioning, and how these elements converge to
drive business strategy and innovation.

Develop expertise in leveraging digital tools and analytics to understand market trends, predict consumer needs, and deliver
compelling marketing messages.

Harness the power of strategic thinking to navigate the complexities of global markets, sustainability, and ethical marketing,
preparing to be agents of change and growth in a diverse business environment.

Whether it’s shaping brand narratives or analysing market data, our MBA in Marketing program at MEASI Institute of
Management equips you with the skills to not just navigate but lead the ever-evolving marketing landscape.

Eligibility

Graduation in any discipline from a recognized University or any professional qualification equivalent to a degree as recognised
by the University of Madras.

Students who are yet to write final year exams or who had given their exams and awaiting results can apply.
Candidates with work experience are also eligible.

Apply

01

Register online

Register for 2-year full-time MBA program.

02

Submit online application form

Login, pay your application fee and complete the registration process. Download the
application & acknowledgment.

03

Process of selection

MIM has a defined process of shortlisting with cut off based on consistency in academics.

04

Group Discussion

Engage, express, and elevate — your voice is your impact in the group discussion.

05

MIM Entrance Test

The candidates are assessed on their English language capability, understanding cognitive ability, general aptitude, numerical skills, and problem-solving capability.

06

Panel interview

Panelists drawn from institute, industry, alumni to assess abilities, attitude and potential.

07

Final Admission List

Publish merit list implementing the above process based on management quota.

For more information: E-mail : [email protected] | Phone : +91 99628 05999 | WhatsApp : +91 98842 87835

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