Programme
Established in 1987, MEASI Institute of Management was the first Institute affiliated to University of Madras to offer a Master of Business Administration (MBA) course. It is also one of the only three recognized Research Institutes affiliated to the University.
Program Overview:
MEASI Institute of Management was established in 1987, approved by All India Council of Technical education (AICTE) and affiliated to University of Madras offers Master of Business Administration (MBA) 2 years full time course, with specialisations in Marketing Management, Financial Management, Human resource Management, Operations Management, Business Analytics, Entrepreneurship and family business, Export Import management, Logistics and supply chain management, Shipping and logistics management, Systems management.
Program Objectives:
The primary objective of an MBA program is to equip students with a thorough understanding of business operations, enhance their managerial and leadership skills, and prepare them for senior roles in organizations or entrepreneurial ventures.
Program Educational Outcomes:
The MBA program is designed to achieve the following program educational outcomes.
PEO 1 – Employability: To develop students with industry specific knowledge & skills to meet the industry requirements and also join Public sector undertaking through competitive examinations.
PEO 2 – Entrepreneur: To create effective business service owners, with a growth mindset by enhancing their critical thinking, problem solving and decision-making skills.
PEO3 – Research and Development: To instill and grow a mindset that focusses efforts towards inculcating and encouraging the students in the field research and development.
PEO 4 – Contribution to Business World: To produce ethical and innovative business professionals to enhance growth of the business world.
PEO 5 – Contribution to the Society: To work and contribute towards holistic development of society by producing competent MBA professionals.
Program Outcomes:
PO1: Problem Solving Skill: Application of tools & techniques relevant to management theories and practices in analyzing & solving business problems.
PO2: Decision Making Skill: Fostering analytical and critical thinking abilities for data-based decision making.
PO3: Ethical Value: Ability to develop value based leadership attributes.
PO4: Communication Skill: Ability to understand, analyze and effectively communicate global, economic, legal and ethical aspects of business.
PO5: Individual and Team Leadership Skill: Ability to be self-motivated in leading & driving a team towards achievement of organizational goals and contributing effectively to establish industrial harmony.
PO6: Employability Skill: Foster and enhance employability skills through relevant industry subject knowledge.
PO7: Entrepreneurial Skill: Equipped with skills and competencies to become a global entrepreneur
PO8: Contribution to Society: Strive towards becoming a global influencer and motivating future generation towards building a legacy that contributes to overall growth of humankind.
Application and Selection Process:
Application Process:
- Register Online
- Submit Online
- Shortlisiting based on UG Cutoff marks
- MIM Entrance Test
- Group Discussion
- Merit List
- Final Admission
University of Madras Regulations for MBA Degree Program:
Course Curriculum and Syllabus:
The Institute is affiliated to the University of Madras, Chennai, Tamil Nadu, and has to follow the curriculum provided by University of Madras. The curriculum comprises of:
- CORE Courses
- ELECTIVE Courses
- EXTRA DISCIPLINARY Courses
- SKILL ENHANCEMENT Courses
- Summer Internship
- Project
To a maximum extent curriculum helps the students and the institute in the attainment of the Program Outcomes, however for the complete attainment of all the POs the institute is focusing on Co-curricular and Extra-curricular activities apart from the regular curricular activities.
The curriculum comprises of
- Harvard Courses,
- Harvard Cases and Simulations
- (Idea Master class and Horses Mouth) Guest Lectures from Industry experts.
- Seminars, Conferences, Workshops, along with blended learning.
SYLLABUS:
FIRST SEMESTER
| S.No | Subject Code | Subject Name | Category |
| 1 | 434C1A | Management Principles and Business Ethics | Core |
| 2 | 434C1B | Quantitative Techniques and Research Methods in Business | Core |
| 3 | 434C1C | Managing Organizational Behaviour | Core |
| 4 | 434C1D | Accounting for Managers | Core |
| 5 | 434C1E | Managerial Economics | Core |
| 6 | 434C1F | Legal Systems in Business | Core |
| 7 | 434D1A | Entrepreneurship Development | Extra Disciplinary |
| 8 | 434S1A | Soft Skill I – Executive Communication | Soft Skills |
SECOND SEMESTER
| S.No | Subject Code | Subject Name | Category |
| 1 | 434C2A | Applied Operations Research | Core |
| 2 | 434C2B | Human Resource Management | Core |
| 3 | 434C2C | Marketing Management | Core |
| 4 | 434C2D | Operations Management | Core |
| 5 | 434C2E | Financial Management | Core |
| 6 | 434C2F | Strategic Management | Core |
| 7 | 434D2A | International Business | Extra Disciplinary |
| 8 | 434S2A | Soft Skill II – Business Etiquette | Soft Skills |
| 9 | 434S2B | Soft Skill III – Computing Skills | Soft Skills |
THIRD SEMESTER
| S.No | Subject Code | Subject Name | Category |
| 1 | 534C3A | Information Systems for Business | Core |
| 2 | ** Choose any one from the list | Elective | |
| 3 | ** Choose any one from the list | Elective | |
| 4 | ** Choose any one from the list | Elective | |
| 5 | ** Choose any one from the list | Elective | |
| 6 | ** Choose any one from the list | Elective | |
| 7 | ** Choose any one from the list | Elective | |
| 8 | 534D3A | Employability Skills | Extra Disciplinary |
| 9 | 534S3A | Soft Skill IV – Leadership and Team Building skills | Soft Skills |
| 10 | 534S3B | *** Summer Internship | Internship |
** Students should choose six elective Courses from the list of specialization in consultation with the Head of the Institution.
For the categorization of specialization students can opt for either single or dual specialization.
In case of students opting for single specialization, they should compulsorily choose 6 elective papers from one area of specialization from the list given below:
In case of students opting for dual specialization. They should choose 3 elective papers from respective area of specialization.
*** Internship will be carried out during the summer vacation after the first year. Viva Voce will be conducted by the college and marks shall be sent to the University and the same will be included in the Third Semester Marks Statement.
FOURTH SEMESTER
| S.No | Subject Code | Subject Name | Category |
| 1 | 534C4A | # Project Work & Viva – Voce | Core |
# The Project Work will be evaluated jointly by TWO Examiners (i.e. one Internal and the other External) for a Maximum of 225 Marks (6 Credits).
# The Viva- Voce will be conducted with Two Examiners (i.e. one Internal and the other External) for a Maximum of 75 Marks (2 Credits).
LIST OF SPECIALISATION COURSES IN
| S.No | Subject Code | Specialisation Name | Category |
| 1 | 934E901 | Airport and Airline Management | Elective |
| 2 | 934E902 | Business Analytics | Elective |
| 3 | 934E903 | Corporate Secretaryship | Elective |
| 4 | 934E904 | Disaster Management | Elective |
| 5 | 934E905 | Entrepreneurship and Family Business | Elective |
| 6 | 934E906 | Export Import Management | Elective |
| 7 | 934E907 | Financial Management | Elective |
| 8 | 934E908 | Hospital Management | Elective |
| 9 | 934E909 | Human Resource Management | Elective |
| 10 | 934E910 | Infrastructure Management | Elective |
| 11 | 934E911 | Logistics and Supply Chain Management | Elective |
| 12 | 934E912 | Marketing Management | Elective |
| 13 | 934E913 | Operations Management | Elective |
| 14 | 934E914 | Retail Management | Elective |
| 15 | 934E915 | Shipping and Logistics Management | Elective |
| 16 | 934E916 | Systems Management | Elective |
| 17 | 934E917 | Technology Management | Elective |
| 18 | 934E918 | Tourism and Hospitality Management | Elective |
Specializations offered:
| MARKETING MANAGEMENT | BUSINESS ANALYTICS |
| FINANCIAL MANAGEMENT | ENTREPRENEURSHIP AND FAMILY BUSINESS |
| HUMAN RESOURCE MANAGEMENT | SHIPPING AND LOGISTICS MANAGEMENT |
| LOGISTICS AND SUPPLY CHAIN MANAGEMENT | SYSTEMS MANAGEMENT |
| OPERATIONS MANAGEMENT | EXPORT AND IMPORT MANAGEMENT |
Academic Calendar:
Academic Calender 2022 – 2023
Academic Calendar 2023 – 2024
Academic Calender 2024 – 2025
Academic Policy:
Academic Policy
Semester Schedule:
Time Table
| Batch | Semester | Semester | Semester | Semester |
| 2022-2024 | I | II | III | IV |
| 2023-2025 | I | II | III | IV |
| 2024-2026 | I | II | III | IV |
Course Material
Click the subject code and download the course Material
(Password Protected)
FIRST SEMESTER
| S.No | Subject Code | Subject Name |
| 1 | 434C1A | Management Principles and Business Ethics |
| 2 | 434C1B | Quantitative Techniques and Research Methods in Business |
| 3 | 434C1C | Managing Organizational Behaviour |
| 4 | 434C1D | Accounting for Managers |
| 5 | 434C1E | Managerial Economics |
| 6 | 434C1F | Legal Systems in Business |
| 7 | 434D1A | Entrepreneurship Development |
| 8 | 434S1A | Soft Skill I – Executive Communication |
SECOND SEMESTER
| S.No | Subject Code | Subject Name |
| 1 | 434C2A | Applied Operations Research |
| 2 | 434C2B | Human Resource Management |
| 3 | 434C2C | Marketing Management |
| 4 | 434C2D | Operations Management |
| 5 | 434C2E | Financial Management |
| 6 | 434C2F | Strategic Management |
| 7 | 434D2A | International Business |
| 8 | 434S2A | Soft Skill II – Business Etiquette |
| 9 | 434S2B | Soft Skill III – Computing Skills |
THIRD SEMESTER
| S.No | Subject Code | Subject Name |
| 1 | 534C3A | Information Systems for Business |
| 8 | 534D3A | Employability Skills |
| 9 | 534S3A | Soft Skill IV – Leadership and Team Building skills |
| 10 | 534S3B | *** Summer Internship |
SPECIALISATION COURSES
| Subject Code | Specialisation Name |
| 934E902 | Business Analytics |
| 934E905 | Entrepreneurship and Family Business |
| 934E906 | Export Import Management |
| 934E907 | Financial Management |
| 934E909 | Human Resource Management |
| 934E911 | Logistics and Supply Chain Management |
| 934E912 | Marketing Management |
| 934E913 | Operations Management |
| 934E915 | Shipping and Logistics Management |
| 934E916 | Systems Management |
Question Banks
University of Madras Pervious Years Question Papers
| SEMESTER | I | II | III | IV |
| SUBJECTS |
Subject wise Question Banks
Video Resources
| S.No | Name of the Faculty | Subject | Topic | Link |
| 1 | Dr T A M Hameed Kan | 434C2A – Applied operations Management | ||
| 2 | Dr T A M Hameed Kan | 434C2E – Financial Management | ||
| 3 | Dr Vinoth S | 434C1B – Quantative Tchniques and research methods | Data types, Hypothesis Testing, Introduction to Parametric and Non parametric test. | |
| 4 | Dr Appu A | 434C2A – Applied operations Research | Linear Programming problem | |
| 5 | Dr S G Balaji | 434C1F – Legal Systems in Business | Fundamentals of Indian Contract Act, 1872. | |
| 6 | Dr Shabena Shah W | 434C2D- Operations Management | Statistical Quality Control | |
| 7 | Dr D Charumathi | 934E907C – Tax Management | Allownances | |
| 8 | Mrs. Nishath Sultana A | 434C2C – Marketing Management | Introduction to Marketing |
Marketing
- 2 Years / Full time
- Intake : July, 2024
- MIM Campus, Chennai
Overview
Career Opportunities
Our MBA in Marketing graduates find themselves at the heart of industry transformation. They lead as brand managers, digital
marketing strategists, market research analysts, content creators, and sales directors. They innovate in fields like advertising,
e-commerce, entertainment, and beyond. Some launch entrepreneurial ventures, while others advance to specialised roles or
further academic pursuits in marketing and related fields.
Program Learning Outcomes
Understand the nuances of consumer behavior, market dynamics, and brand positioning, and how these elements converge to
drive business strategy and innovation.
Develop expertise in leveraging digital tools and analytics to understand market trends, predict consumer needs, and deliver
compelling marketing messages.
Harness the power of strategic thinking to navigate the complexities of global markets, sustainability, and ethical marketing,
preparing to be agents of change and growth in a diverse business environment.
Whether it’s shaping brand narratives or analysing market data, our MBA in Marketing program at MEASI Institute of
Management equips you with the skills to not just navigate but lead the ever-evolving marketing landscape.
Eligibility
Graduation in any discipline from a recognized University or any professional qualification equivalent to a degree as recognised
by the University of Madras.
Students who are yet to write final year exams or who had given their exams and awaiting results can apply.
Candidates with work experience are also eligible.
Apply
01
Register online
Register for 2-year full-time MBA program.
02
Submit online application form
Login, pay your application fee and complete the registration process. Download the
application & acknowledgment.
03
Process of selection
MIM has a defined process of shortlisting with cut off based on consistency in academics.
04
Group Discussion
Engage, express, and elevate — your voice is your impact in the group discussion.
05
MIM Entrance Test
The candidates are assessed on their English language capability, understanding cognitive ability, general aptitude, numerical skills, and problem-solving capability.
06
Panel interview
Panelists drawn from institute, industry, alumni to assess abilities, attitude and potential.
07
Final Admission List
Publish merit list implementing the above process based on management quota.